The best ad-tracking apps offer a single metric to track ad spending and engagement across the NBA.
The NBA is no exception.
In an effort to increase engagement, teams use ad-staging spots and television spots to promote a player’s jersey, uniform, or jersey number.
They also run TV spots in which a player is interviewed or in which they appear on the game’s official social media channels.
The best-performing NBA ads feature a single statistic that measures the player’s fanbases in a particular city, state, or league.
That stat can help determine the level of fanfare the player receives on the court.
The NBA’s ad data is a useful tool for understanding which teams are targeting fans and what the audience for each team is, but the league has yet to release the data on which teams use it.
An NBA spokesperson said the league was working on a solution to make the data public.
The league also released data on its ad revenue for the 2017-18 season, which included ad-targeting spending on a range of products including merchandise, apparel, and shoes.
The league’s ad revenue rose by $1.6 million in the first nine months of the season, an increase of 8.3 percent from the same period last year.
The average amount of money spent per game increased by 5.6 percent, while total advertising revenue for NBA teams increased by 18.3 cents per dollar.
The average amount spent on ads by NBA teams in 2017-19 was $3.09 million, a 2.6 percentage point increase from the previous year.
Ad spending on apparel, which includes uniforms, gear, and footwear, grew by 1.6percent in the 2017 calendar year, to $6.6 billion, according to the league.
The most popular NBA apparel brand was Nike, which spent $2.1 billion on apparel in the 2016 calendar year.