Advertisers want to make sure that people are aware of their ad campaigns on Google’s platform, and this is where it can be especially important to be transparent about what your ads are being shown on your site.
You may be tempted to assume that if you’re going to show ads on your page, it’s just fine to show the ads as they appear, or even to use a vector font for the ads.
But Google’s advertising guidelines state that if the ad doesn’t work for your target audience, then it must be replaced by an alternative.
This is because, as the ad has already been displayed, the user is not aware that the ad is not working.
This can be frustrating for advertisers, because the new ad is often seen by more people than the original ad, and may not be understood as a clear attempt to promote a product.
Google also has guidelines on how to show targeted ads in Google News, and how to use Google Maps and other Google services for more targeted advertising.
The guidelines are important because they provide clear guidance to advertisers and their clients, and because they are enforced by Google.
You can find out more about how Google ad guidelines work by checking out the Google Ad Guidelines FAQ.