It’s the first week of December, and while the new year is always a good time to get back into your writing mode, there are certain things that you should be keeping a close eye on.
“The Internet is not the same without you,” reads one headline on The New York Times website.
“You don’t need a big-billed blogger to get people to like you,” read another.
It’s not exactly a new claim by the Times, but it’s something that a growing number of business writers are making.
According to the National Bureau of Economic Research, there were more than 1.2 billion web users in 2016.
The Times claims that the number of blogs has increased by 50% since the start of the year.
And while many of the blog writers that have gained attention have done so by adding columns or adding video content, it’s the more organic way of writing that has gotten the most attention.
But that’s only part of the story.
“Bloggers have been getting a lot of attention lately, but what we need to keep in mind is that if you have a small team, the blog posts that get published are not going to be that big of a deal,” said Krista Bierut, senior research analyst at The New Media Lab at George Mason University.
“It’s not the headline that matters.”
“The Big Picture”